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Concept
About

A working hospitality library, sourced direct and supported regionally.

Concept began in 2003 with a simple premise — hotels in the region were sourcing tabletop, kitchen, and back-of-house equipment from too many places, at the cost of consistency and accountability.

Today, twenty-three years on, we distribute a curated catalogue of European, American, and specialist makers across the UAE, the GCC, and Africa. Working out of a 7,000 sq ft Dubai showroom and a 25,000 sq ft warehouse, with our own delivery fleet inside the UAE and consolidated freight beyond.

The business is still family-run. Directors and buyers reach Sadique Sayeed directly. That has not changed and will not.

Concept showroom
Founded
2003
Warehouse
25,000 sq ft
Showroom
7,000 sq ft
Reach
UAE · GCC · Africa
Director
“We sell things hotels can specify with their hands. That is the bar.”
Sadique Sayeed, Director

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